Grails - When Sneakers Change the Game (Hulu)
Studio: Fellow
Producer: Emma Nylander
Producer: Emma Nylander
Creative Director: Marcelo Petrella, Vincent Wauters
Art Director: André Fiorini
Design: André Fiorini + Gabriela Maluf
2D animation: José Pistilli
3D Animation: André Fiorini
Motion: Ricardo Labella
Last year I was approached by the good folks at Fellow to work on a branding project for a cool new show streaming on Hulu. We wanted to convey the explosion of textures, colors and materials that Eastside Golf brought to the game of golf while keeping our opening animation simple and elegant.
The original colors are very different from the final palette, so I included them here. Some rather beautiful designs by Gabi Maluf were rejected along the way and also deserve to be seen.
Thank You
